Ch. 2 - Strategic Planning for Competitive Advantage -WI Students Begin Marketing Plan

Sephora is a very big and famous cosmetics and perfumes company. it contains a lot of brands of cosmetics. the strengths of this company is it can help clients find many kinds of make up staff and skin cares, second, Sephora offers promotion sometimes and it will catch clients eyes. third, clients also can buy products on line,  that's the easy way for costumes,
On the other hand,Sephora also has weakness.such as on line shopping, Sephora was not allow free shipping on every single order, it must be over the 50 dollars, i think  it limits clients' shopping desire. if it sets free shipping on every order, it will attract more customers.
the strengths that i do not know is Sephora provides free make up on the store, there are professional make-up artists to help people to make up, that's a very good opportunity for clients to know which is the right skin care or cosmetic for them.
The weakness which is not generally know by outsiders is when people shop on line , it does not have the professional staff introduces the products for clients. it will confine the shop probability.
Opportunity for Sephora may be Sephora can open a make-up class program for the clients who wants to learn how to make up.
Sephora offers different kinds of cosmetics , skin care, and perfumes.and it contains lots of famous brands, such as Chanel,YSL, Dior and so no.
Most of girls or ladies will be interested in Sephora, because most of products from Sephora is directing at them.
The goal of Sephora is becoming the most famous cosmetic canpany in The US, when people talk about Sephora, they will feel so nice about the products and service.