Sephora's market segment is very clear. The main target group are women age of 20-50 years. The main segmentation bases to characterizes are women that like to pun on make up, taking care of their skin, put a nice perfume on. But it is not the only one target group there are also many men started to go to Sephora and find their products like perfume, after shaving creams, body wash and other skin care products.
Sephora's main target market is women of ages 18 to late 50's. I mean, a beauty related store you'd obviously already figured it to be so. But like I've mentioned before, Sephora is unlike any other beauty retailers in the market. And proving to be so, they have gone where most beauty stores wouldn't. To search for a new market segment - males of ages 20 to 30. Sounds risky? Why of course it is! What 'macho' male would tell his boys, "hey guys, let's stop at Sephora for a minute before we head to the bar!"? The answer is probably none. But keep calm, Sephora has already covered all these doubts.
没有评论:
发表评论