Ch. 7 - Business Marketing

Sephora logs on to the Internet
In the year 1997, the microcomputers were invented. The worlds first personal computer. With time then came the Internet -Today's most valuable and used invention of all time! Specially by Sephora. Oh yes! Sephora uses every single aspect of this invention to it's convenience and those of their customers. 
Their online store was launched to the US in 1999 and into Canada in 2003. Years later in the year of 2010, they launched their first iPhone app, which later was available for Androids as well. 

They did not stop here. When Apple introduced the iPad to it's customers, Sephora quickly came up with an App specifically for the iPad. Though very similar to the phone app, it had very special features that matched up with what the IPad had to offer. For example the Virtual Mirror. The Virtual Mirror split the screen of your iPad in half, one part was the make-up tutorial video and the other half was a "mirror". The mirror is actually the iPad's FaceTime camera allowing you to see yourself making it easier to follow the steps in the video as it goes along, rather than try to memorize what you see and try it later. In my opinion, a gift sent from above to obsessed make-up tutorial viewers as myself!