Ch. 10 - Product Concepts

Though Sephora offers a broad range of products, I have come to the conclusion that they specialize in shopping products, specialty products and unsought products.

Shopping products are products that are usually more expensive than a convenience store's products and are more likely to be found in fewer stores. And so are the products in Sephora. Though still affordable to any middle class woman, Sephora is more expensive than the products sold at your usual Pharmacy or Beauty Supply store. Also some of the name brands in Sephora won't be easy to find in those type of stores.

Specialty products are specific products that customers look for extensively. Being very reluctant to accepting substitutes. Sephora has many of these products. Whether it is an anti-wrinkle cream or lip plumping lip gloss, Sephora has it. These products are very specific and only a certain group of people seek to buy them.