Sephora releases many new products every year. Their main category of
new products however, is the addition to existing product lines. Stating
that Sephora carries over 100 different name brands, it is safe to say,
there's not much out there that they already don't have! But let's
focus on their own label. One of my favorite new addition to this
product line is their Outrages Volume Set. This set carries a volumising
mascara with a very thick brush for longer lashes (this helps give your
lashes that Va Va BOOM look!) This set also includes an eye make-up
remover at only a $15.00 price!The reason why we get to enjoy products like ,Sephora's new Outrageous set, is thanks to their Research and Development team. They are constantly looking for new glamorous and most importantly,safe ideas to bring to the table. Or in this case, face!
As
an increasing number of consumer-facing brands begin to think about how
all of their digital touch-points work together to provide a consistent
experience, marketers are focusing on best practice examples. Some of
those examples are stand-outs. American beauty brand Sephora is a great
example of a cosmetics retailer that doesn’t use technology to overtly
focus on the transaction, but to develop how customers interact with
their brand. By using technology to focus on customer needs and making
their lives easier, they have gained a powerful following that has
resulted in sales, fierce loyalty and passionate advocates. - See more
at:
http://thesocialmediamonthly.com/sephoras-world-leading-digital-platform/#sthash.qQaQycNf.dpuf
As
an increasing number of consumer-facing brands begin to think about how
all of their digital touch-points work together to provide a consistent
experience, marketers are focusing on best practice examples. Some of
those examples are stand-outs. American beauty brand Sephora is a great
example of a cosmetics retailer that doesn’t use technology to overtly
focus on the transaction, but to develop how customers interact with
their brand. By using technology to focus on customer needs and making
their lives easier, they have gained a powerful following that has
resulted in sales, fierce loyalty and passionate advocates. - See more
at:
http://thesocialmediamonthly.com/sephoras-world-leading-digital-platform/#sthash.qQaQycNf.dpuf
As
an increasing number of consumer-facing brands begin to think about how
all of their digital touch-points work together to provide a consistent
experience, marketers are focusing on best practice examples. Some of
those examples are stand-outs. American beauty brand Sephora is a great
example of a cosmetics retailer that doesn’t use technology to overtly
focus on the transaction, but to develop how customers interact with
their brand. By using technology to focus on customer needs and making
their lives easier, they have gained a powerful following that has
resulted in sales, fierce loyalty and passionate advocates. - See more
at:
http://thesocialmediamonthly.com/sephoras-world-leading-digital-platform/#sthash.qQaQycNf.dpuf
As
an increasing number of consumer-facing brands begin to think about how
all of their digital touch-points work together to provide a consistent
experience, marketers are focusing on best practice examples. Some of
those examples are stand-outs. American beauty brand Sephora is a great
example of a cosmetics retailer that doesn’t use technology to overtly
focus on the transaction, but to develop how customers interact with
their brand. By using technology to focus on customer needs and making
their lives easier, they have gained a powerful following that has
resulted in sales, fierce loyalty and passionate advocates. - See more
at:
http://thesocialmediamonthly.com/sephoras-world-leading-digital-platform/#sthash.qQaQycNf.dpuf
Sephora
took a leadership position early on and quickly moved beyond the hype
of social media. It is now a brand that uses insights gained from
customer engagement to invest in intelligent personalised interactions.
For example, Sephora uses Facebook primarily for customer service, and
invests more in Pinterest as a marketing platform focused on inspiration
and communication. In other words, they have a specific and clear
strategy for each social media platform. - See more at:
http://thesocialmediamonthly.com/sephoras-world-leading-digital-platform/#sthash.qQaQycNf.dpuf
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