Ch. 5 - Developing a Global Vision

Sephora didn't just throw their product out there for the world to see and then hope something works.  They actually hired professionals to help them with their global vision.  Interested in the masterminds behind the Sephora international business strategy?

Sephora opened a huge store in Malaysia complete with a unique architectural design, and stunning visual product lay-out inside.  The soft opening for their first store was on May 7th, 2011. This represents only one small facet of Sephora's global presence.

Founded in 1969 in Limoges, France, in 1997 Sephora joined the world’s first Luxury Brand, Louis Vuitton (LVMH). At present, the Sephora brand name is featured  in 21 countries with more than 800 stores and boasts annual sales of more than 20 billion euros. Starting from April 2005, Sephora positioned themselves to enter the Chinese market.