Sephora carries over 200 different brands and over 13,000 products including make-up, skincare, fragrance, bath & body, hair care, and beauty tools.Under each of these categories are many more sub-categories, allowing the company to offer a lot more than their competitors. The numerous variety of products lines sets the company's position as a one-stop shop for any personal care need. Carrying a blend of many new brands as well as the high end and well known ones. Sephora's product offering is able to meet the needs of a diverse set of customers.
Sephora’s in store design indicates several target market segments including women and men. Some sections of the store show pictures of women of all cultures from 20-30, 30-40, 40-50+ and men 20-40+. The kind of women attracted to Sephora would be those who value both fashionably and good quality skincare, beauty, and fragrance products and are open to a medium to high price range. Sephora is also now producing sections int heir store carrying richly decorated cosmetics that would appeal to young girls such as pre-teen to teenager.
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