Ch. 4 - The Marketing Environment

Sephora carries over 200 different brands and over 13,000 products including make-up, skincare, fragrance, bath & body, hair care, and beauty tools.Under each of these categories are many more sub-categories, allowing the company to offer a lot more than their competitors. The numerous variety of products lines sets the company's position as a one-stop shop for any personal care need. Carrying a blend of many new brands as well as the high end and well known ones. Sephora's product offering is able to meet the needs of a diverse set of customers. 

Sephora’s in store design indicates several target market segments including women and men. Some sections of the store show pictures of women of all cultures from 20-30, 30-40, 40-50+ and men 20-40+. The kind of women attracted to Sephora would be those who value both fashionably and good quality skincare, beauty, and fragrance products and are open to a medium to high price range. Sephora is also now producing sections int heir store carrying richly decorated cosmetics that would appeal to young girls such as pre-teen to teenager. 

Ch. 3 - Ethics & Social Responsibility

Sephora is a very social open company. The way they target their customers and the way they expand their company. It possible to find Sephora's stores almost all over the globe. Company's policy is to anti discrimanate in race,gender, religion,age, sexual orientation etc.It does not matter where you was born or what gender you are. You are welcome to Sephora as a customer or employee. Even the way this company promote-their product in magazines, billboards, facebook, twitter etc Sephora do not cater to one look.

Visiting sephora's retail stores you can see employees there very divese, you can see male or female consultants very different ages ethnic backrounds and even hear different languages. No matter where those people came from , but all of them came for the same reason to provide good customer service and make Sephora better To make sure that work place at their best Sephora Company update ethics codes every few months.They try to do it to make sure that employees has clear understanding of how to make their customers happy and build long lasting relations with them- make them regular. Sephora started to make their poll services to make sure that they have a clear picture of customer needs and the best way to meet customers needs.Their strategy of


providing ethic codes gave positive result :
- new Sephora's stores keep open-up,
- more and more customers go to Sephora,
- more and more people get hired at sephora,

 

Ch. 2 - Strategic Planning for Competitive Advantage -WI Students Begin Marketing Plan

Sephora is a very big and famous cosmetics and perfumes company. it contains a lot of brands of cosmetics. the strengths of this company is it can help clients find many kinds of make up staff and skin cares, second, Sephora offers promotion sometimes and it will catch clients eyes. third, clients also can buy products on line,  that's the easy way for costumes,
On the other hand,Sephora also has weakness.such as on line shopping, Sephora was not allow free shipping on every single order, it must be over the 50 dollars, i think  it limits clients' shopping desire. if it sets free shipping on every order, it will attract more customers.
the strengths that i do not know is Sephora provides free make up on the store, there are professional make-up artists to help people to make up, that's a very good opportunity for clients to know which is the right skin care or cosmetic for them.
The weakness which is not generally know by outsiders is when people shop on line , it does not have the professional staff introduces the products for clients. it will confine the shop probability.
Opportunity for Sephora may be Sephora can open a make-up class program for the clients who wants to learn how to make up.
Sephora offers different kinds of cosmetics , skin care, and perfumes.and it contains lots of famous brands, such as Chanel,YSL, Dior and so no.
Most of girls or ladies will be interested in Sephora, because most of products from Sephora is directing at them.
The goal of Sephora is becoming the most famous cosmetic canpany in The US, when people talk about Sephora, they will feel so nice about the products and service.

Chapter 1, Overview of Marketing (Brief History and Mission Statement)

Sephora is a France brand which is founded in Paris in 1970. it contains more than hundreds brands,along with its own private label, sephora provides beauty products, including make up, skin care, hair care, body，and perfume. Sephora is one of the leading perfume and cosmetic store in France.
As of 2011, Sephora has the 1655th store in the 29th country, in April 2005, Sephora opened the first business in Shanghai, China.
In 1994,the cosmetic store was named Sephora. She is the biblical allusions in the name of the wife of Moses,she is beautiful,brave and generous young women in a symbol of elegance, joy and freedom, and this is very consistent to the business concept which is stylish and innovative.
Sephora is a beauty hall which brings more service,offers and information to you.