Ch. 3 - Ethics & Social Responsibility

Sephora is a very social open company. The way they target their customers and the way they expand their company. It possible to find Sephora's stores almost all over the globe. Company's policy is to anti discrimanate in race,gender, religion,age, sexual orientation etc.It does not matter where you was born or what gender you are. You are welcome to Sephora as a customer or employee. Even the way this company promote-their product in magazines, billboards, facebook, twitter etc Sephora do not cater to one look.

Visiting sephora's retail stores you can see employees there very divese, you can see male or female consultants very different ages ethnic backrounds and even hear different languages. No matter where those people came from , but all of them came for the same reason to provide good customer service and make Sephora better To make sure that work place at their best Sephora Company update ethics codes every few months.They try to do it to make sure that employees has clear understanding of how to make their customers happy and build long lasting relations with them- make them regular. Sephora started to make their poll services to make sure that they have a clear picture of customer needs and the best way to meet customers needs.Their strategy of


providing ethic codes gave positive result :
- new Sephora's stores keep open-up,
- more and more customers go to Sephora,
- more and more people get hired at sephora,