Chapter 1, Overview of Marketing (Brief History and Mission Statement)

Sephora is a France brand which is founded in Paris in 1970. it contains more than hundreds brands,along with its own private label, sephora provides beauty products, including make up, skin care, hair care, body，and perfume. Sephora is one of the leading perfume and cosmetic store in France.
As of 2011, Sephora has the 1655th store in the 29th country, in April 2005, Sephora opened the first business in Shanghai, China.
In 1994,the cosmetic store was named Sephora. She is the biblical allusions in the name of the wife of Moses,she is beautiful,brave and generous young women in a symbol of elegance, joy and freedom, and this is very consistent to the business concept which is stylish and innovative.
Sephora is a beauty hall which brings more service,offers and information to you.